Paul Koch

Paul Koch

Win more deals with 3D and Augmented Reality

The way you are presenting your ideas and proposals has always been a key element in standing out in the market and winning more deals for your company. It is important to be very clear in communication in what you offer, but also be very detailed in your drawings so that your customer has a good visual idea of what to expect from you.

However, there is a large number of products that are, to say it bluntly, very simple; a lightbox, a totem, a textile frame, and so on. How can you stand out with such standard products if your competitors are offering almost the same and they also do a good job regarding their quote, pricing, and terms? Additionally, many signmakers buy the basic parts of these products at the same suppliers as their competitors. While you need to take care of your margin of course, sometimes it looks like the only factor where you can “win” is the price. Who wants the job with the lowest margin? This can’t be the way to go.

And… if you are also suffering a covid lockdown situation, you cannot even address your killer sales skills and charms to win the deal!

The solution is at hand. It’s time to spice up your quotes and presentations with supercool 3D renderings and maybe even Augmented Reality!

This sounds time-consuming and complicated, but with the huge progress in 3D software, it has become absolutely reachable. In addition to that, there is a large chance that you already have the software but you have never checked how it works, right? Since you are working in the graphic or sign industry, I assume you are familiar with Adobe. If you have never heard of Adobe Dimension, you should definitely open your Creative Cloud App on your PC or Mac, and make sure you have Dimension installed. It is almost child’s play to move your 2D Illustrator drawings to 3D objects and to make super realistic renderings. Your customer will forget all about your competitor and will less likely negotiate on the price you will give.

Augmented Reality

For this, you also don’t need any additional expensive software. You can just export from Dimension to Adobe Aero. This is a fantastic mobile app with which you can virtually place your 3D objects in the real world and move around them. You can record these videos for your customer, or even send a link or QR code to them so that they can try it out by themselves.

In that way, you will have them really involved! They will certainly show this amazing feature to their colleagues and probably to other business owners, which will drive even more attention to you!

So… what’s the catch?

Unfortunately, there is one thing that you might be missing. The 3D models of the standard products that you offer need a proper knowledge of 3D modeling, which is something completely different and cannot be done with Dimension. You will need special CAD software for this, which is usually outside of the scope of the signmaker.

In that case, you can ask your sign provider for these models. You will need one 3D model for each size. If your provider doesn’t have ready-made Adobe Dimension models, you can also ask for OBJ or STL files. However, these might be a little more time-consuming and complicated to work with.

Signdev offers a modeling service for signmakers to “translate” your ideas into Dimension models. We also offer a similar service for sign distributors and manufacturers, in order for them to convert their product range into easy-to-use, simplified models. In that way, their customers will be able to step up quickly and easily into the new world of 3D and Augmented Reality.