Paul Koch

Plastic Fantastic

If I can avoid using plastic, I do. Not only in design but also in everyday objects or appliances. If plastic is used, I believe there should be a good reason for it, and preferably it shouldn’t be price, (which it usually is).

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Paul Koch

Static vs Flexible vs Digital

Wayfinding… I am this guy who gets lost in the smallest places but knows his way in large areas. Let’s call it short-sighted.

Being in the Signage industry for 27 years, I have seen many things changing. In the beginning, I was installing Sign Systems and many years later I was working as a salesman. Obviously, I do appreciate a timeless Static Modular Sign System to help me find my way.

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Paul Koch

Signmakers, where art thou?

I started my career in the Sign industry as a signmaker. This was already 27 years ago. My cousin founded a sign-making company after he had been painting advertisement-billboards for football fields and sports clubs. Soon he bought an amazing Grafitronics plotter that could cut vinyl of 122cm width. The biggest machine in the area, where competition was working with a Gerber 4B

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Paul Koch

Signpainters movie

Very interesting movie about Sign Painters by Faythe Levine & Sam Macon. See below the description on the movie website www.signpaintersfilm.com.

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